AI Insights · Timothy · July 2021
Top 5 Books and Reference Apps Performance in Mexico Q2 2021
Discover the performance trends of the top 5 Books and Reference apps in Mexico during Q2 2021, including insights on downloads, revenue, and active users.
During the second quarter of 2021, the top 5 Books and Reference applications in Mexico demonstrated varying trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a comprehensive overview of these trends.
Sueñovela from Dreame Media saw significant fluctuations in both downloads and revenue. Weekly downloads peaked in mid-April at approximately 115.5K but declined to around 26.6K by the end of June. Revenue followed a similar pattern, starting at about $12.9K at the end of March and peaking at $22.3K in mid-April before stabilizing around $17.3K by the end of June. Active users also showed a decline from 181.2K in mid-April to about 100.6K by late June.
Wattpad - Read & Write Stories from Wattpad.com maintained a steady performance throughout the quarter. Weekly downloads remained relatively stable, starting at around 43.4K in late March and ending at approximately 59.1K in late June. Revenue exhibited a gradual increase, beginning at $2.8K and reaching $4.2K by the end of June. Active users consistently hovered around the 2.3M to 2.9M range, with a slight upward trend towards the latter part of the quarter.
MyHeritage: Family Tree & DNA from MyHeritage.com experienced a notable decrease in weekly downloads and revenue over the quarter. Downloads dropped from around 97.8K at the end of March to about 8.2K by late June. Revenue also saw a significant decline, falling from $22.8K to roughly $1.7K over the same period. Active users decreased from 158.4K to approximately 29.1K by the end of June.
Bible Offline-KJV Holy Bible from Bíblia Offline demonstrated consistent active user engagement and a gradual increase in downloads. Weekly downloads started at around 31.7K at the end of March and climbed to approximately 35.8K by the end of June. Revenue remained minimal throughout the quarter, peaking at $44 in late April. Active users showed a steady increase from 209.1K to about 262.4K by the end of June.
Everand: Ebooks and audiobooks from Scribd, Inc. exhibited stable performance metrics. Weekly downloads ranged from approximately 14.9K to 21.9K, with revenue fluctuating between $3.7K and $5.2K. Active users remained relatively stable, starting at 71.6K in late March and ending at around 86.3K by the end of June.
For more detailed insights and analysis, visit Sensor Tower.
